We are complete suckers for high-volume, low-cost, get-it-now fast fashion which is commanding an ever larger amount of our spending dollar with American Express reporting high growth in the fast fashion category,
"Australia’s love affair with affordable fashion-forward clothing has driven strong industry growth over the past five years through 2015-16, with revenue rising by an annualised 11.7% to $1.4 billion."
And fast fashion is expected to get bigger in Australia growing to $1.8 billion thanks to "social media... exposing consumers to the latest designer fashion from runway shows, fuelling their desire for new styles and trends on demand."
But this comes at a cost that can't be offset with that I-just-scored-a-bargain high that lasts five minutes.
As identified by the ABC's recent War on Waste series, we send 1/2 million tonnes of textiles into landfill each year. At one Smith Family facility, 13 million kilos of clothing are processed each year (AT JUST ONE FACILITY!) costing this one charity facility $1 million to sort, re-sell or dispose of the donated clothes (and too many are of a quality that cannot be resold).
Sustainability consultant Jane Milburn told the ABC, "Fast fashion produced from global supply chains is driving excessive purchasing of affordable new clothing often discarded after a few wears." Often made from unnatural fibres, she says, "There is a huge environmental consequence of our clothes that we are only just starting to come to grips with."
Like the modern-day adage "if you can afford coffee/smashed avocado on toast then you can afford to save" argument for millennials' inability to buy into the housing market, buying quality jeans that last should be seen as an investment option.
Good quality jeans (such as, ahem, Outland Denims) not only ensure your wardrobe's longevity, but also the future of the planet, and, thus, your children's children (cue warm and fuzzies).