OD: Why is Outland Denim such a good fit for H Project?
AW: When looking at whether a product is a fit for H Project we consider where and how a product is made, what materials it is made of, and how it gives back. Outland ticks all the right ‘responsible product’ boxes from its humanitarian production and give back, to its organic and toxic-free material makeup.
OD: What changes have you witnessed in luxury/premium fashion since commencing the H Project?
AW: So many changes! I used to get discouraged by the bold and shockingly negative facts around fashion production, which still happens, but I find these days I am more hopeful and excited. There is so much innovation in this sector and amazing technologies that are allowing us to spin wearable fabric out of ocean plastic or break down old textiles to create new ones. The industry is getting better at reusing textiles; recycled polyester or recycled cashmere is showing up on material labels.
Big luxury brands are now starting to make big statements – recently Valentino joined in the lineup of luxury brands, already including Gucci and Stella McCartney, that will no longer use real fur. There is so much more to do but the ball is rolling, and for the first time I feel it is actually gaining traction in what has been a ‘slow to react’ industry so far.
OD: At which Holt Renfrew stores can customers find Outland Denim?
AW: Outland Denim can be found in locations that have an H Project shop, these include: our three Toronto locations (Bloor St., Sqare One and Yorkdale), Calgary, and Vancouver.
OD: You are a fan of our Lucy jeans, even wearing them in your recent campaign with Doutzen Kroes for #knotonmyplanet. Can you tell us why you like this style particularly?
AW: I really love the relaxed fit of this style, they are a little high-waisted, which I also like. They just fit really well and are super comfortable. I am actually wearing the Lucy right now – ha!
Outland Denim is now available in select Holt Renfrew stores, click here to find your closest H Project.