Empowerment through fashion

It's often said that fashion has the potential to empower the individual, in that, what we wear allows expression, individuality, reinvention, flair, comfort, style or practicality. Whatever aspects of your personality you wish to highlight, fashion has got you covered. From aligning with a brand, to aligning with a band, a simple change in something as minor as a t-shirt has the potential to redefine an individual’s image.

As designers, we love the freedom that comes with the growing catalogue of clothing choices. But as global citizens, we hate that our freedom is trapping foreign workers into a cycle of poverty and exploitation. So while we agree that clothing offers a chance at transformation and reinvention, we don't think this should be limited to your appearance nor at the expense of someone else.

At Outland Denim, we're breaking the cycle of inequality with every pair of our denim jeans made by women escaping exploitation. We make sure that each employee is highly trained throughout the entire process, from the initial cutting to the final stitch; providing them with a transferable skill set for life. Every worker is paid an honest wage, not a minimum wage but a livable wage so that they have the ability to save, invest, seek further education, support their family and live in freedom and comfort. But most importantly, our team members are valued and respected. We've been privileged to watch these women bravely escape sexual exploitation and boldly begin a new life. 

Now that's empowerment from fashion. 

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"Denim made to empower women in need... I feel SO good wearing Outland!

Kirsty S, VIC