"I've always lived in jeans. If you were going to produce anything, why wouldn't you produce the most staple part of a person's wardrobe? Jeans aren't a throw-away item, but something you keep for years."
So began the steep learning curve that is picking up a highly specialised craft from scratch, from experiments in pattern making, sourcing raw materials and stone washing in a cement mixer,
to setting up a manufacturing process that began with pedal press sewing machines and hot-coal irons in remote Cambodian villages.
Today we have created a clean, bright training and production facility in Cambodia from where we manage our manufacturing operations and oversee the holistic care of our staff through wage and personal development initiatives.
We are committed to sourcing the most ethically and environmentally sound raw materials, from up cycled pocket linings to recycled packaging, and endeavour to verify our entire supply chain in alignment with the world's best practices.
While our flagship store is embedded in our hinterland homeland in Australia, with our shared ethos of consuming less, less often, and buying better quality, our customers are part of the global movement toward a fashion industry that promotes human dignity and leaves a positive imprint on the earth.